100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

The project provides an abstract of an immense heritage, made up of objects, ideas and industries that shaped our societies. 

100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

The concept of the exhibition is inspired from the idea of mirroring: an original object will always be real just on one side of the mirror. The reflection is just a copy. 

100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

Through the exhibition's narrative, the objects display the small and large technical advances they represent and the integration of the needs and social moods they convey.

100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

About 100 iconic objects were presented which have marked their historical periods and still today they represent technologic innovation and successful industries.

100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

The exhibiton is the 2014 iteration of the "Be Original" campaign, a project created in 2012 by Elle Decor Italia to defend copyrights in design. I was part of N!03 studio team.

100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design  |  Elle Decor Italy, N!03, Milan
100% Original Design | Elle Decor Italy, N!03, Milan

The project provides an abstract of an immense heritage, made up of objects, ideas and industries that shaped our societies. 

100% Original Design | Elle Decor Italy, N!03, Milan

The concept of the exhibition is inspired from the idea of mirroring: an original object will always be real just on one side of the mirror. The reflection is just a copy. 

100% Original Design | Elle Decor Italy, N!03, Milan

Through the exhibition's narrative, the objects display the small and large technical advances they represent and the integration of the needs and social moods they convey.

100% Original Design | Elle Decor Italy, N!03, Milan

About 100 iconic objects were presented which have marked their historical periods and still today they represent technologic innovation and successful industries.

100% Original Design | Elle Decor Italy, N!03, Milan

The exhibiton is the 2014 iteration of the "Be Original" campaign, a project created in 2012 by Elle Decor Italia to defend copyrights in design. I was part of N!03 studio team.

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